Not everything that feels productive really is.
For example, writing a system for how to handle a project better in the future while a current project sits unfinished. Or cleaning a drawer when you have a presentation to prepare.
This is the worst kind of procrastination because it’s where the illusion of productivity is strongest. If you surf YouTube aimlessly while there’s work to be done, you can feel the alarm sounding inside. There’s urgency. But if you start cleaning up your desktop and looking through old files, you can distract yourself thoroughly enough to not even notice.
These sorts of distractions are the daily bread of people who are going nowhere—employees trying to kill their time and punch the clock and leave the impression of being busy. Some spend their whole careers like this.
If you’re a freelancer, well, it’s on you. These distractions hurt you primarily. The longer you take to get a thing done, the longer until you get paid, the less valuable the project is, the closer you are to giving up on self-employment altogether. The worst part is that your client suffers too as they wait for you to build that system.
I try to ask myself constantly, “Is this the most important thing right now, or am I hiding behind something that merely seems productive?”